England vs Europe: The race for the Cup 2016 - interactive infographic

Interactive infographics

 

England vs Europe: Race for the Cup 2016 interactive infographic

The Client
Alternative finance provider, Syscap, wanted to do something different from its sports related results predictor that would get more interest from new and existing clients.

Our solution
An interactive piece of content following the England football team’s progress in Euro 2016.

Goals
1) Heighten awareness of the Syscap brand amongst various audiences
2) Garner more shares across various social networks
3) Improve traffic to the website

Actions
We posted updated information on the interactive after each match to show how each England player performed. This was backed up by new Open Graph images on Twitter that announced goals, match-play statistics and any penalties taken using specific match hashtags such as #EURO2016.

Results

An increase of 13% in traffic to the Syscap website
272% increase in active users
500% increase in this period for site registrations

500% increase in this period for site registrations

Syscap



 

Syscap’s interactive infographic appeared 7th and 3rd in the Google rankings which resulted in a high volume of relevant traffic to the website.

Ranking 7th on Google
Ranking 3rd on Google


Interactive infographic snapshots

Sample player card
Qualifying round scoring statistics example
Open Graph sharing image example
 

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